Do not just listen to the voice of consumer, rather integrate it in real-time in your models to understand the impact on Sales.
Global Marketing Research & Analytics
Collect necessary intelligence to know what motivates a consumer to buy your brand compared to competitors or vice versa. Create campaigns that connect emotionally with your target customers and get them to take action.
Sometimes conversations spiral out of control and impact short-term & long-term brand value & sales. In the event of a crisis, it is important to prepare your leadership/market by quantifying the impact on sales/volume and create strategy to win consumers over again.
Voice of consumers continuously change with cultural context with respect to brand category. Social Hubs which evolve with changing voice of consumers are critical in maintaining brand favorability and commercial performance.
Social Media Crisis Management
Creative Theme Optimization
Investing in New Mar Tech Platform
Campaign vs Commercial Metrics Optimization