Look at Top-down and bottom-up analytics in cohesive manner to
answer strategic & tactical questions at a rapid speed.
Global Marketing Research & Analytics
Continuous optimization of marketing spend & commerce experience mix to drive profitable conversion.
A brand needs to make short-term and long-term decisions to increase incremental sales, volume, or brand awareness. MMM & Attribution are just the techniques that tries to solve the challenges a brand is facing. Depending on the need, brand can leverage MMM and/or Attribution outcomes but in today’s world most of the brands get two different set of outcomes from MMM and Attribution vendors. We work with brands to help make decisions on a consistent set of numbers.
Optimal Pricing & Channel Attribution
TV & Cross Channel Attribution
New Product Launch Marketing Mix Optimization
Amazon Media Impact on Online & Offline Sales