What Our Customers Are Saying…

  • First time ever got to see the interplay between Amazon Merchandising and Amazon Media for some of our top categories. This has certainly helped us & our agencies to shape next year’s media buy at Amazon. Kvantum truly innovates by bringing new kind of analysis on emerging data sources such as Amazon.

    Sr. Director, Integrated Marketing Fortune 500 CPG company
  • Having a measurement partner like Kvantum, provides confidence to our Agency & Brand teams when they try new kind of channels & marketing strategy. Kvantum provided us timely insights into the program’s performance and helped us reduce the spend on non-performing ads.

    Senior Director, Integrated Media Planning Leading Feminine Care Brand
  • Kvantum truly partnered with us to provide ROI and volume contribution on various shopper marketing & media tactics. We were able to measure impact in-store & online and planned for next year with full confidence.

    Director, Shopper Marketing Fortune 500 multi-brand CPG company
  • Thank you for providing a solid story for the brand on the sales impact and what it will take to rebound. This is what agile analytics looks like!

    Senior Analytics Leader, Global Marketing Research & Analytics Fortune 500 CPG
  • Kvantum helped us pick a data-driven marketing strategy and invest into right mix of marketing channels while we are in process of growing the market share.

    Director of Marketing Analytics & Growth Strategies Fortune 500 CPG Company
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case-study-1-reynolds-parchment-paper

Well Known Household Brand Improves Brand Positioning by Optimal Pricing & Key Marketing Channels Selection

Well Known Household Brand Improves Brand Positioning by Optimal Pricing & Key Marketing Channels Selection

A Leading Kitchen & Outdoor Waste Bags Brand saw a pricing increase in its category across all brands and needed to understand how this pricing increase along with increased marketing & consumer promotions were going to affect the overall product portfolio performance.  The brand…

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case-study-3-huggies-social-media-crisis

Leading Diaper Brand Evaluates Impact on Bottom Line From Social Media Crisis

Leading Diaper Brand Evaluates Impact on Bottom Line From Social Media Crisis

A leading Diaper Brand faced a huge PR and Social Media Management challenge when an individual consumer posted a video to social media raising concerns about one of the wipes products. Video went viral and in one week, daily online buzz (based on overall social buzz across various platforms) was…

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case-study-4-amazon-media-impact

Amazon’s Media Impact on Online and Offline Sales

Amazon’s Media Impact on Online and Offline Sales

In past 6-7 years Amazon has emerged as a powerful ecommerce platform for CPG companies with its features like subscription & save, Amazon Dash, etc. And after the introduction of Amazon Ad Platform (AAP, also known as Amazon Media Group), now CPG marketers are debating…

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case-study-5-walmart-media-impact

Leading Multi-brand CPG Company Evaluates Walmart as a Media Channel

Leading Multi-brand CPG Company Evaluates Walmart as a Media Channel

A leading baby diaper brand with millions in both in-store and online sales via ecommerce platforms like Amazon, Target and Walmart, has a huge marketing budget that is spent specifically on Walmart Media and related in-store shopper marketing tactics. As such, the marketing team at the brand needed…

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case-study-7-cpg-sleek-testing

CPG Brand Optimizes Creative Ads Specific to Social & Display Channels

CPG Brand Optimizes Creative Ads Specific to Social & Display Channels

Feminine hygiene category has historically battled the “taboo” nature of talking about menstrual flows when marketing to their consumers. In 2015 this started to change for one leading Brand as they rebranded to help their consumers take back ownership of the topic. They began…

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case-study-8-keywee-pilot-performance

CPG Tests Multiple Social Media Influencer Platforms

CPG Tests Multiple Social Media Influencer Platforms

With an increased demand in the adult care category and big box retailers introducing private label brands in the category, a leading personal hygiene CPG brand was looking to try out new technology solutions to engage the customers online. They launched a pilot test…

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case-study-9-cpg-tv-attribution-cross-channel

CPG Improves TV Ad Spending and Trade Promotions Alignment

CPG Improves TV Ad Spending and Trade Promotions

In the highly competitive CPG categories such as – Baby Care, Adult hygiene and household cleaning, TV Ad spend is huge.  While digital spend is catching up, TV still accounts for over 36% of total ad spend and CPG, especially the household goods sector owns a large share…

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case-study-13-product-launch-impact-belkin

Consumer Electronics Brand Optimizes for the Right Media Mix to Drive Higher Brand Awareness

Consumer Electronics Brand Optimizes for the Right Media Mix to Drive Higher Brand Awareness

A leading consumer electronics (smart IOT devices) brand expanded its customer base by launching new smart light product & accessories across all top retailers (Best Buy, Walmart, Amazon) across North America over a period of last 2 years. Brand has been investing in…

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case-study-14-dar-analysis

A Leading CPG Determines Best Campaign KPIs to Optimize Commercial Metrics

A Leading CPG Determines Best Campaign KPIs to Optimize Commercial Metrics

A large CPG brand has been investing in digital tactical media placement services through various online media trading exchanges as a large focus of their marketing campaigns. Brand’s buying decisions have been primarily based on Nielsen’s Digital Ad Ratings…

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