OUR WORKING PROCESS. SIMPLE YET EFFECTIVE!

 

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Conduct a Pilot

We conduct a pilot /POC to demonstrate the value. It helps us understand the most optimal fit of our product within the organization and its existing tools & processes. We determine the nature of full-service solution for our product.

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Manage & Compute Data

We collect (automated & manual feeds) data from hundreds of sources. Thousands of variables, esp. when you include social & web channels, are transformed to remove statistical anomalies. We can incorporate your existing MMO study outcomes.

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Model Development & Learning

We bring significant marketing science expertise with hundreds of pre-built models. We use a combination of machine learning models & analysts experience to identify a set of models that capture the relationships between marketing outcomes (Sales, ROI, Brand Awareness) and marketing drivers specific to your business, market, location, product category, and consumer segment over a period of time.

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Facts, Insights & Recommendations

Our models are truly sensitive to changes in data attributes and therefore we captures strong as well as weak signals generated through the ongoing campaigns. Our team of business analysts add the relevant context to these signals and provide you timely insights & actionable recommendations to maximize the value that marketing can bring to business.

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Real-time Monitoring and Optimization

We establish real-time monitoring (daily, weekly, monthly or quarterly) and optimization process as per organization’s readiness to implement the recommendations.