Nvidia Emerging Companies Summit (2014)
OK, Kvantum is a company that should really worry Google and Facebook, not because it competes with them, but because its technology analyzes ad performance and showcases what is working and what isn’t.
Companies spend millions on advertising, and most of the money they spend is largely wasted on online properties that aren’t working. Kvantum could end that. Services like Google and Facebook have benefited because advertisers couldn’t determine where the value was. This tool could shift large amounts of revenue to where it could do more good — possibly away from Google and Facebook.
This company’s offering could have a massive impact on a variety of firms that live off Internet marketing.