CIO Review: Solution Providers (2016)
“During the inception of Kvantum, in 2011, we observed how difficult it was for marketers to make any real effective timely optimization of their digital media,” expresses Shilpi Sharma, CEO and Co-founder of Kvantum. Back then, marketers were shifting their marketing spend on digital channels without any cross-channel performance insight because it was impossible to assess the impact of evolving digital media marketing channels. Additionally, the inability to connect digital activity to operations & business metrics such as return on investment (ROI) obstructed marketers decision making processes. “These factors intrigued me and my co-founder to dig deep into the marketing performance and attribution ecosystem,” says Sharma.