MARKETING MIX MODELING
Well known Household Brand Improves Brand Positioning by optimal pricing, promotions & key marketing channels selection
A Leading Kitchen & Outdoor Waste Bags Brand saw a pricing increase in its category across all brands and needed to understand how this pricing increase along with increased marketing & consumer promotions were going to affect the overall product portfolio performance. The brand turned to Kvantum for its marketing mix modeling & digital channel deep dive capabilities to provide key insights to help them better plan the media and campaigns for next year.
In this case study you’ll learn:
- The specific questions the brand wanted to understand about its category and competition
- The channels that were driving the most profit and what specific tactics should be used to better allocate media spend for future campaigns
- The implications of the pricing change for the brand and Kvantum’s recommendations on how to improve performance
Tags: Private Label Brands, Competitive Pricing, Category Growth