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Integrated Media Planning
Based on our analysis for an apparel retail client, we identified at least 20 – 25 weeks during a year where the media spend was not optimal. By reallocating the same budget across channels differently would have increased the ROI by at least 50%, which translates in additional $50M revenue per year for the brand.
Creative Theme Optimization
Amazon Media Impact on Online & Offline Sales
TV & Cross Channel Attribution
Walmart Media Exchange Impact